About Us
2005 - based on the leading operator of integrated logistics market - the company "UVK” - was created a project «Bestseller».
2006 - «Bestseller» is a separate business, which in the part of the Fozzy group. A goal is the creation of "a supermarket of services", which includes import, distribution, merchandising and promotion of goods in Ukraine.
2007 - together with the BTL-market leader in Russia, the company «Bounty», established direction «Bestseller Bounty Ukraine», specializing in providing complex marketing services. The result is 350 clients in Ukraine and in the world.
2009 - Specialists «Bestseller Bounty Ukraine» provides a full range of solutions related to the promotion of goods: merchandising, booking, BTL, mystery shopper, motivational programs, etc.
Our experience allows us to develop events of any difficulty, and a wide network of offices ensures rapid and effective implementation of national programs on the whole territory of Ukraine.
In 105 cities in Ukraine we render services. In each of them there is an own network of regional representatives: supervisors, merchandisers and promoters. Our company is represented in all regions of Ukraine and consists of a team of highly qualified professionals with extensive experience in all BTL fields.
News
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| Consultations in the pharmacies for Glaxo Smith Kline | Merchandising for Vitis Group | The expansion of cooperation with company "Ukrkotton" | We congratulate you on Independence Day of Ukraine!!! | Promoactions in Donetsk region for Glaxo Smith Kline | Outstaffing for Osram Ukraine | Promotional materials with unique properties are now in Ukraine |
One of the leaders in the segment mouth care, the company Glaxo Smith Kline, has entrusted us consultations in the pharmacies for TM Sensodin, Parodontax and Corega.… | The company Vitis Group entrusted our company to conduct the merchandising project of wines line, which are being sold in the channel off trade. The project covers 30 cities.… | Increase of cities is approved for merchandising – now the merchandising of products of the company "Ukrkotton" will be implemented in more than 600 supermarkets of Ukraine, in more than 55 cities.… | Dear partners! Congratulations on the 20th anniversary of the Independence Day of Ukraine!… | From 19.08.11 we have started promoactions in the supermarkets of Donetsk region for TM Sensodine, Parodontax. Prooactions take place simultaneously in 9 supermarkets I the city.… | After a gap year the company Osram Ukraine has again become our customer, the company entrusted Bestseller Bounty outstaffing field staff project.… | 17.06.11 Bestseller company has signed an exclusive agreement with Italian company IPS srl (International Products &&Services). Now, Ukrainian companies will have access to a unique liquid crystal technology.… |
| 06.09.11 | 01.09.11 | 29.08.11 | 24.08.11 | 19.08.11 | 01.07.11 | 20.06.11 |
Marketing
SERVICES
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Merchandising
Merchandising Osram, 2008-2009…
Merchandising and outstaffing for Kimberly Clark , 2009…
Merchandising for "Ukrkotton"…
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BTL
Implementations of set of national projects for company Kimberly-Clark, 2009 – 2010…
Promo-support of national action Glaxo Smith Kline…
Pre-New Year Action ТМ DOLPHI…
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Research
Research of lighters’ market in Ukraine, 2007…
Audit of quality of promoactions in he chain Silpo, 2007-2009…
Quarterly audits of distribution, 2007 - 2010…
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Promotions
Arcor - market entry…
Antipolitsay - Integrated marketing…
Lvivski drizhdzhi - integrated promoution in KA…
- Market analyse
- Import
- Technical distribution (keeping, delivery and stock-in-trade)
- Field operational activity (stock-in-trade in stocks)
- Merchandising
- Organization and control marketing – trade marks activities
- Analyse of activity
- Preparing of reports
Merchandising
For the time being, in all regional centers of Ukraine we have successfully formed a team of merchandisers. By consolidating work with brands we have managed to reduce the cost of one visit to a store. For operational management and control, the software system was introduced that displays all the details of the visit and forms the analytical data basis in a national scale.
BTL
BTL (Below The Line, Eng.''Below line''*) – it is a set of promotional activities, allowing to report promotional information, or appeal to purchase directly to individual consumers using unconventional methods of advertising.
Advertising information in BTL has the most personal and individual character, and location effects, in its turn, is as close as possible to the place of sale, or to the place where the decision to purchase is taken. A variety of levers, stimulating demand and sales of goods by the buyer, including the economic ones:
- Coupons;
- Discounted shopping;
- Prizes;
- Games and animation production;
- Competition for customers;
- tasting
Research
We regularly provide services for market research. Within these services we also conduct audits of retailers, whose purpose is to learn consumers’ demands, research of competitors and price analysis of the segment.
The objectives of each audit are:
- Monitoring of distribution, creation of maps covering (mapping)
- Monitoring of the range, including allocation of key positions
- Monitoring the share of shelf space
- Price monitoring (DPM)
- Monitoring information on competitors
Promotions
To achieve the best results and in order to save time and money, some of our partners use our service package, which includes both the formation of marketing - communications of their goods and services imports as well, distribution, merchandising, i.e., all the services offered by a group of companies "Bestseller":
Advertisement
SERVICES
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Outdoor
Antipolitsay - Advertising Campaign…
Сільпо Сільпо Сільпо…
Huggies Huggies Huggies…
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Creative
Outdoor
Placement of outdoor advertising
- on standard platform
- in the subway
- trade centres
- business centres
- supermarkets
- cinemas
- on non-standard platform
Also:
- Audit of outdoor advertisement
- Production of materials for any kind of advertising
- designer services
POS-materials
Our company is the exclusive representative of IPS (Italy) company, which has been operating since 1976 and is a leader in the use of special technology, which has huge potential: microencapsulation of chemicals.
Most IPS products are represented in advertising, so our customers can create, in order to promote their products and services, unique promotional materials, whose properties vary under the influence of temperature, humidity, pressure, friction, or ultravioletradiation.
Event
We conduct events of any difficulty all over Ukraine, our aim is always to improve events in Ukraine and in the world
- parties
- discos
- concerts
- festivals
- corporation events
Projects
SERVICES
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Unique promotional materials
Our company is the exclusive representative of IPS (Italy) company, which has been operating since 1976 and is a leader in the use of special technology, which has huge potential: microencapsulation of chemicals.…
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SMS-program
With a purpose of increasing efficiency and speed of implementation of incentive programs in the retail trade our company has developed sms-marketing incentive program - activities.…
